Tata CLiQ Hiring For CRM Intern 2024

Tata CLiQ Hiring For CRM Intern 2024

Company: Tata CLiQ

Location: Mumbai

Job Type: Full Time, Internship

Salary: NA

Who can Apply: Fresher

Experience: Fresher

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Job Description: Tata CLiQ Hiring For CRM Intern 2024

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, and Luxury. It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities.
At CLiQ:

• We obsess over customer delight.
• We are out there to find an alternate way of doing e-commerce.
• We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes.
• We believe in Uncomfortable Transparency.
• We will always be respectful, empathetic, and caring about the well-being of our teams.
• we encourage experiments and creativity in Technology.
• We develop and use technology to enhance day-to-day life and have a positive impact on customers.
• We encourage experiments and creativity in Technology.
  We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all”
  Goal of the Project: Enhancing customer relationship management and implementing effective retention marketing strategies to drive customer loyalty and repeat business.

Objective: Assist in developing and executing CRM and retention marketing initiatives for Tata CLiQ.

Focus on customer engagement, satisfaction, and fostering long-term relationships through targeted content and communication.

Deliverables: Customer Segmentation: Collaborate on identifying and segmenting customer groups for personalized communication.

Coordinate strategies to help drive traffic and customer retention. Work on set up of remarketing and customer lifecycle management project.

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Tata CLiQ Hiring For CRM Intern 2024

Measure of Success: Customer Retention Rate: Evaluate the percentage of customers retained over a specified period through strategies implemented. Improvement in CRM Channel share to the business

Collaboration with Teams: Assess the level of collaboration with other teams, particularly customer support and marketing. Contribution to Ideation: Measure the contribution to brainstorming sessions and the generation of new ideas for CRM and retention strategies.

Qualifications: Pursuing a degree in Marketing, Business, or a related field.

Strong communication and writing skills. Analytical mindset with the ability to interpret data and draw insights.

Familiarity with CRM tools and marketing automation platforms is a plus.
This internship offers a unique opportunity to gain hands-on experience in CRM and retention marketing, contributing to the growth and success of Tata CLi

The opportunities we have are perfect for highly motivated and talented candidates.

We are looking for candidates who have a strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.

So QUiQ – PiQ – CliQ before the opportunity is missed.

Tata Cliq: Revolutionizing the Indian E-commerce Landscape

In the vast and dynamic world of e-commerce, Tata Cliq has emerged as a distinctive player, bringing a unique blend of tradition and innovation to the Indian market. Launched in 2016 by Tata Unistore, a Tata Group business venture, Tata Cliq has rapidly carved its niche by combining the trust associated with the Tata brand and the agility required in the digital age. This article delves into the journey, offerings, and impact of Tata Cliq, exploring how it has become a prominent name in the Indian e-commerce ecosystem.

1. Origins and Vision:
Tata Cliq, an initiative of Tata Unistore, came into existence with a vision to redefine the e-commerce landscape in India. Rooted in the rich legacy of the Tata Group, the platform aimed to provide a unique and reliable shopping experience, blending the traditional values of trust with the convenience of online retail.

2. Distinctive Approach to E-commerce:
What sets Tata Cliq apart from its competitors is its distinctive approach to e-commerce. Unlike conventional marketplaces, Tata Cliq has adopted an omnichannel strategy, integrating online and offline retail experiences. This approach allows customers to make purchases not only through the website or mobile app but also from the comfort of physical Tata Cliq stores.

3. Omnichannel Integration:
Tata Cliq’s omnichannel integration is a testament to the brand’s commitment to providing customers with a seamless shopping experience. The platform leverages the extensive network of Tata Group’s brick-and-mortar stores, allowing customers to order products online and pick them up from nearby Tata Cliq stores. This innovative model bridges the gap between online and offline retail, catering to diverse customer preferences.

4. Product Portfolio:
Tata Cliq boasts a diverse product portfolio, encompassing categories such as electronics, fashion, footwear, accessories, home appliances, and more. The platform collaborates with an array of trusted brands, offering customers a wide selection of high-quality products. From the latest gadgets to fashionable apparel, Tata Cliq aims to cater to the varied needs of its customer base.

5. Luxury and Premium Offerings:
In addition to mainstream products, Tata Cliq has ventured into the luxury and premium segment. The platform collaborates with renowned international and Indian luxury brands, curating an exclusive collection for discerning customers. This strategic move positions Tata Cliq as a destination for those seeking premium and aspirational products.

6. Tech-Driven Shopping Experience:
Tata Cliq places a strong emphasis on leveraging technology to enhance the shopping experience. The platform incorporates features such as augmented reality (AR) for virtual try-ons, chatbots for customer support, and personalized recommendations based on user preferences. This tech-driven approach aims to make the online shopping journey not only convenient but also engaging and enjoyable.

7. Deals and Discounts:
Recognizing the importance of affordability and value for money, Tata Cliq regularly offers deals and discounts across various product categories. Special promotions, seasonal sales, and exclusive discounts contribute to making Tata Cliq an attractive destination for cost-conscious consumers.

8. Customer-Centric Approach:
Tata Cliq places immense importance on customer satisfaction and has adopted a customer-centric approach. The platform offers easy returns, flexible payment options, and dedicated customer support to ensure a positive shopping experience. Customer feedback is actively sought and valued, contributing to continuous improvements in service.

9. Sustainability Initiatives:
In alignment with the Tata Group’s commitment to sustainability, Tata Cliq has initiated various eco-friendly practices. This includes packaging solutions that minimize environmental impact, promoting responsible consumption, and partnering with brands that prioritize ethical and sustainable practices. These initiatives reflect Tata Cliq’s dedication to social and environmental responsibility.

10. Challenges and Adaptations:
Like any business venture, Tata Cliq has faced its share of challenges. The competitive e-commerce landscape, evolving consumer preferences, and the need to continually innovate have presented hurdles. However, Tata Cliq has demonstrated resilience by adapting to market dynamics, staying abreast of industry trends, and strategically diversifying its offerings.

11. Community Engagement and CSR:
Beyond commerce, Tata Cliq actively engages with the community through various initiatives. Corporate Social Responsibility (CSR) programs, partnerships with NGOs, and community outreach projects are integral to the brand’s commitment to social impact. This holistic approach underscores Tata Cliq’s role as a responsible corporate citizen.

12. Future Outlook:
As Tata Cliq continues to evolve and expand its footprint in the Indian e-commerce space, the future looks promising. The platform’s commitment to innovation, customer satisfaction, and sustainability positions it for sustained growth. The ongoing integration of technology and omnichannel experiences is likely to keep Tata Cliq at the forefront of the rapidly evolving digital retail landscape.

Tata Cliq, with its roots deeply embedded in the legacy of the Tata Group, has emerged as a dynamic force in the Indian e-commerce arena. By seamlessly blending traditional values with contemporary practices, Tata Cliq has successfully created a unique identity in the market. As the platform continues to innovate, diversify, and prioritize customer satisfaction, Tata Cliq is set to play a pivotal role in shaping the future of e-commerce in India. In a world where the digital and physical realms converge, Tata Cliq stands as a testament to the enduring strength of a brand that values trust, innovation, and customer-centricity.

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